Andy Murray has announced that for every ace he hits until the end of the year, he will donate £50 to Unicef, the world’s leading children’s organisation. Each ace Andy hits will support Unicef’s work to help children whose worlds have been turned upside down by conflict or disaster, such as those caught up in the current refugee and migrant crisis.

Speaking ahead of Britain’s Davis Cup by BNP Paris semi-final against Australia, Unicef UK Supporter Murray explained: “Having seen the images broadcast on the news in recent weeks I felt I had to do something to help the millions of children and their families who have been forced to flee their homes and had their lives turned upside down. I’ll get that little bit more satisfaction from each ace I hit knowing that it will be helping Unicef keep children safe. I’m also asking my fans across the world to join with me to and support Unicef’s vital work. Together we can help make a safer world for every child.”

Tennis fans across the world can join Andy in supporting Unicef’s work by donating online. Those in the UK can donate £5 by texting ACE to 70800.

Unicef UK Executive Director David Bull said: “The conflict in Syria continues to have a devastating impact on the lives of children, both in the region and beyond. The fear, the lack of opportunity and loss of hope has forced thousands of families to make the dangerous journey to Europe. The support of Andy, and his fans and the wider tennis community can help us continue to provide support for children whenever and however disaster strikes.”

Standard Life, one of Murray’s partners, along with the ATP and LTA have all announced that they will match Andy’s donations pound for pound. That means every ace will result in a donation of £200 for Unicef’s life-saving work with children affected by conflict and disaster.