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WTA Finals Sets Landmarks On & Off The Court

WTA Finals Sets Landmarks On & Off The Court

  • Posted: Jan 01, 1970

The third edition of the BNP Paribas WTA Finals Singapore presented by SC Global featured first-time champions in singles and doubles, a new year-end singles World No.1 in Angelique Kerber and the crowning of Sania Mirza as the top doubles player of the year. The 2016 Finals also set records off the court thanks to an unprecedented increase in social media engagement.

Dominika Cibulkova’s unexpected run to the final on her tournament debut was experienced by more fans than ever. Compared to the 2015 tournament, Facebook video views were up 571%, engagement on WTA-operated social media platforms increased by 247% and wtatennis.com referrals from social media improved by 167%.

The upsurge in engagement was driven by a ‘social first’ content strategy featuring on and off-court action, humorous player videos, match reporting, opinion editorials, innovative design and behind the scenes video on Facebook Live, Instagram Stories and Snapchat. The best-performing content pieces included the moment Cibulkova won title, a Facebook Live fan Q&A with Indian superstar Mirza, Svetlana Kuznetsova’s on-court haircut and live coverage of the iconic photoshoot, draw and gala dinner.

Svetlana Kuznetsova

The increase in exposure was not just limited to web platforms with the 2016 Finals yielding a 4% increase in global TV household reach compared to 2015, thanks to increased exposure in Russia, Germany and Austria.

In addition to Cibulkova’s upset victory over Kerber, Olympic gold medalists Ekaterina Makarova and Elena Vesnina broke Bethanie Mattek-Sands and Lucie Safarova’s 18-match winning streak to lift the Martina Navratilova WTA Finals Doubles Trophy. Mirza finished as year-end World No.1 doubles player for a second consecutive season. Mirza has held the No.1 ranking for 83 consecutive weeks.

Melissa Pine, Vice-President of WTA Asia-Pacific and Tournament Director of the WTA Finals, said, “The Road to Singapore this year has been yet another exciting race to the finish line and the tennis action at the WTA Finals has truly reflected the top quality level of play among the greatest eight of 2016. We are thrilled with how the fans in Singapore and around the world have warmly embraced the event as well as shown their enthusiasm for women’s tennis.”

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Kvitova Splits With Coach Kotyza

  • Posted: Jan 01, 1970

Former World No.2 Petra Kvitova announced on Monday morning that she and coach David Kotyza had ended their seven year partnership. Beginning at the start of the 2009 season, Kvitova began her meteoric rise up the rankings with Kotyza at the helm, winning two Wimbledon titles, and a WTA Finals trophy in 2011, the year in which she was one match from finishing at No.1 in the world.

WTA Insider spoke with Kotyza last fall during the BNP Paribas WTA Finals Singapore presented by SC Global; check out that interview here – the audio version can be found on the WTA Insider Podcast – and read Kvitova’s statement on Facebook below:

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Cincinnati Monday: Play Kicks Off

  • Posted: Jan 01, 1970

CINCINNATI, OH, USA – One of the biggest events of the US hardcourt swing begins in full force on Monday. It’s the Western & Southern Open from Cincinnati and we’re previewing Day 1’s enticing match-ups on wtatennis.com.

Monday, First Round

Center Court
Sara Errani (ITA #32) vs. CoCo Vandeweghe (USA #33)
Head-to-head:
Errani leads, 1-0
Key Stat: Monday’s winner faces fourth-seeded Garbiñe Muguruza in the second round.

American CoCo Vandeweghe will try to continue the momentum she built during the grass court season when she faces Italy’s Sara Errani on Center Court at the Lindner Family Tennis Center on Monday. It won’t be easy. Vandeweghe has won 12 of her last 15 WTA-level matches, but she has only played two matches since Wimbledon, winning one and losing one at Stanford. Vandeweghe will have to hit the mark early and often to avoid getting dragged into too many protracted rallies against the super-fit World No.24 from Bologna. It was Errani who won the only career meeting between the two at Wimbledon, but that was just over four years ago and the 24-year-old Vandeweghe has evolved since then, particularly after pairing with coach Craig Kardon last season. Errani reached the round of 16 at the Olympics, but she has only managed a 7-9 record against the Top 50 this season.

Pick: Errani in three

Ana Ivanovic (SRB #25) vs. [Q] Donna Vekic (CRO #121)
Head-to-head:
Ivanovic leads, 1-0
Key Stat: Ivanovic has won seven of her last nine matches at Cincinnati, losing only to Serena Williams.

It has been a fantastic year on a personal level for former World No.1 Ana Ivanovic, marrying German footballer Bastian Schweinsteiger this July, but in order to make it a fantastic year professionally Ivanovic requires a summer resurgence on the US hard courts. After dropping a three-setter to Carla Suárez Navarro at the Olympics the Serb has now lost three straight and is barely hovering above the .500 mark for the season at 15-14. The 2014 Western & Southern Open runner-up will open up with a winnable contest against 20-year-old Croatian Donna Vekic. Long on promise, the former World No.62 has struggled to string together victories and will make her Cincinnati debut in the midst of a nine-match WTA-level losing streak.

Pick: Ivanovic in two

Grandstand
Caroline Garcia (FRA #30) vs. [Q] Daria Gavrilova (AUS #47)
Head-to-head:
Gavrilova leads, 1-0
Key Stat: Garcia recorded her only career Top 5 win at Cincinnati last season.

A pair of highly-touted 22-year-olds will clash for the first time in a WTA main draw – they met five years ago on the ITF Circuit – on Monday in Cincinnati, as Caroline Garcia and Daria Gavrilova are set to lock horns in the second match on Grandstand. Garcia has lost four of six since winning her first career grass court title at Mallorca, but she is back at the scene of her first career Top 5 win, which came last season over Petra Kvitova during a quarterfinal run here at Cincinnati. The Frenchwoman doesn’t lack for talent, but consistency has been a limiting factor ever since she cracked the WTA’s Top 50 a little over two years ago. The same could be said about her opponent of late. Gavrilova’s breakout season came in 2015, and she’s done a solid job of maintaining a Top 50 ranking this season, but she has managed only two quarterfinals in 15 events this campaign.

Pick: Gavrilova in three

By the numbers…
400Both Andrea Petkovic and Lucie Safarova have a shot at winning their 400th WTA match at Cincinnati this week.
19The age of Jelena Ostapenko, the youngest player in this year’s draw. The Latvian will face Anna Karolina Schmiedlova on Grandstand on Monday.
0Spain’s Garbiñe Muguruza is appearing at Cincinnati for the third time but is still searching for her first victory. She will face the winner of Vandeweghe versus Errani after a first-round bye.

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Vote Now: 2016 WTA Shot Of The Year – Group A

  • Posted: Jan 01, 1970

It’s time to crown the 2016 WTA Shot Of The Year!

Each WTA Shot Of The Month winner has been placed into one of two groups:

     • Voting for Group A and Group B will close Sunday, November 20 at 11:59pm ET
     • The two shots from each group that receive the most votes will then be placed into a final group
     • Final Group voting opens Monday, November 21 and ends Monday, November 28 at 11:59pm ET
     • The 2016 WTA Shot of the Year winner will be announced Tuesday, November 29

Group A

January: Caroline Wozniacki
February: Agnieszka Radwanska
March: Agnieszka Radwanska
April: Monica Niculescu
May: Simona Halep

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2016 Season Review: Kerber & Azarenka Rise Up Down Under

2016 Season Review: Kerber & Azarenka Rise Up Down Under

  • Posted: Jan 01, 1970

Angelique Kerber’s stunning maiden Grand Slam victory in Melbourne set the tone for a rollercoaster 2016 WTA season, but she wasn’t the only name to make her mark Down Under as Victoria Azarenka, Monica Puig and Svetlana Kuznetsova highlighted the first few weeks of WTA action during the Australian Swing.

Angelique Kerber

The Rise of Angelique Kerber

Following a career-best season in 2015 – where she picked up four titles and finished the year at No.10 – Angelique Kerber stayed on course in Australia, but even she had no idea what was to come.

After being blown off the court by an inspired Victoria Azarenka in the final of the Brisbane International and being forced to withdraw from the Apia International Sydney in the second round due to a gastrointestinal illness, the German went straight to Melbourne for the first Grand Slam of the year.

Kerber, who’d she’d previously never advanced past the fourth round of the Australian Open – saved match point in her first match against Misaki Doi and went on to put together a clinical run to the final, where she locked horns with Serena Williams.

She stunned the tennis world by defeating the then-World No.1 in a thrilling three sets and lifting her maiden Grand Slam title, ending a 17-year major title drought for German tennis and cementing her place at the top.  

Victoria Azarenka

Vika’s Red-Hot Australian Summer

Australia has been Victoria Azarenka’s home away from home for several years, but this time it was in Brisbane, not Melbourne, where the two-time Australian Open champion made her mark.

Starting the year ranked No.22, Azarenka tore through the draw at the Brisbane International without dropping a set. In fact, the Belarusian lost just 17 games en route to the first title of the year, a feat which still stands as the fewest games lost in winning a WTA title in 2016.

She went on to reach the quarterfinals at the Australian Open, her best result there since 2014, and picked up another two titles before succumbing to injuries – a back injury in Madrid, a right knee injury during the French Open – and finally putting an end to her season following the announcement of her pregnancy.

Monica Puig, Svetlana Kuznetova

Puig and Kuznetsova Foreshadow 2016 Brilliance

In Sydney, a pair of surprising names who reached the final at the second Premier-level event of the year.

Puerto Rican qualifier Monica Puig, then ranked No.94, reached the second WTA final of her career after posting wins over a trio of Top 30 players, Anna Karolina Schmiedlova, Samantha Stosur and Belinda Bencic (via retirement). She faced Svetlana Kuznetsova, who’d just pulled off her biggest win since 2009 over No.2-ranked Simona Halep in the semifinals.

Even though Kuznetsova went on to drop just two games in her dominant victory over Puig, the pair’s surprise run to the Sydney final served as a preview for what was in store for Puig and Kuznetsova later in the season.

Elsewhere, Agnieszka Radwanska continued where she left off at the 2015 WTA Finals, returning to the home of her best tennis in Asia and picking up a title at the International-level Shenzhen Open. Sloane Stephens also took home the ASB Classic in Auckland and Alizé Cornet won in the Hobart International.

– Photos courtesy of Getty Images

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Agnieszka Radwanska's Best Shots Of 2016

  • Posted: Jan 01, 1970

The WTA’s longtime queen of hot shots Agnieszka Radwanska was back at it again in 2016, bringing out all the magic from her bag of tricks – watch all her best shots of the year right here!

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Halep Leads Stacked Schedule In Cincy

  • Posted: Jan 01, 1970

WTA Insider | On the latest WTA Insider Live Blog, all of the top seeds are on the schedule to take Cincinnati by storm after a rainy Tuesday at the Western & Southern Open.

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Doi Safely Through In Kaohsiung

  • Posted: Jan 01, 1970

KAOHSUING, Taiwan – Misaki Doi’s finally roused her slumbering campaign to life on Monday with a straight set win over Kristyna Pliskova at the Taiwan Open.

Watch live action from St. Petersburg & Kaohsiung this week on WTA Live powered by TennisTV!

A miserable start to 2016 saw Doi fall at the first hurdle in Auckland, Hobart and finally the Australian Open. The third and final of these defeats Down Under was particularly galling, Doi holding a match point against eventual champion Angelique Kerber in the first round of the Australian Open.

Perhaps buoyed by Kerber’s subsequent heroics at Melbourne Park, Doi came out with a spring in her step against Pliskova, breaking serve twice to take the first set. She repeated the trick in the second set to wrap up a 6-3, 6-4 victory in little over an hour.

Also advancing in the bottom half of the draw was qualifier Yuxuan Zhang, a 5-7, 7-6(3), 6-2 winner over lucky loser Hiroko Kuwata.

Meanwhile, in the top half there were wins for Urszula Radwanska and Anastasija Sevastova.

Radwanska was given a stern examination by local wildcard Hsu Ching-Wen, before coming through, 6-4, 7-6(1). Sevastova was pushed even harder, fighting back to see off Kristina Kucova, 4-6, 7-6(0), 7-6(3), in a match lasting nearly two and a half hours.

Tuesday will see most of the remaining seeds, including home favorite Hsieh Su-Wei, in first round action. The only exception is top seed Venus Williams, who will wait until Wednesday to get her challenge underway against Lee Pei-Chi.

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Muguruza Notches First Cincinnati Win

  • Posted: Jan 01, 1970

CINCINNATI, OH, USA – World No.3 Garbiñe Muguruza fought past an early challenge from CoCo Vandeweghe to make her way into the third round of the Western & Southern Open for the first time.

Watch live action from Cincinnati this week on WTA Live powered by TennisTV!

Curiously enough for the reigning French Open champion, this tournament has never been one where she’s seen much success. In fact, she’s never scored a win in any of her three previous appearances in Cincinnati. Muguruza made sure to fix this stat after powering past Vandeweghe, 7-6(4), 6-2.

“I’m finally happy I won my first match here, and against a very difficult opponent,” Muguruza said afterwards. “CoCo is very powerful, but I’m happy to be into the third round.

The Spaniard started out very tentatively against the big hitting Vandeweghe, striking three double faults in one game and flubbing a backhand to meekly surrender the first break at 4-2. But instead of allowing herself to panic, Muguruza put together the aggressive game she’s relied on in the past and broke back immediately to erase the lead. She kept it up well into the tiebreak and through the second set, where she broke twice more to wrap up the match after an hour and 25 minutes.

Both players posted similar numbers in the winner to unforced errors count, with Muguruza striking 21 winners and 20 unforced errors and the American hitting 22 and 21, respectively. Despite Vandeweghe outplaying and outserving Muguruza for much of the first set, Muguruza proved more dominant on the key points. She converted all three break points she created while Vandeweghe only converted one of two.

Now with a win in Cincinnati finally under her belt, what are the rest of the No.4 seed’s goals for the year?

“Well, first of all not get injured,” Muguruza laughed in her on-court interview. “Of course and keep showing this level and keep winning a lot of matches, if I can, and perform well.”

She awaits the winner between Kurumi Nara and No.16 seed Anastasia Pavlyuchenkova for a spot in the quarterfinals.

More to come…

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