ATP & Infosys extend digital innovation partnership through 2028, building on a decade of collaboration
The ATP has today announced the extension of its long-standing partnership with Infosys. The global leader in next-generation digital services and consulting continues as the ATP’s Digital Innovation Partner through 2028.
Since 2015, Infosys has been instrumental in developing the ATP’s digital platforms, including ATP PlayerZone, the ATP Stats Centre and the ATP app.
In 2026, Infosys will partner with ATP on a new bespoke content series, showcasing tennis data, insights and match statistics – designed to bring fans closer to the game by telling a richer, more compelling story of on-court action. Infosys will also begin collaborating with players through a dedicated activation programme, including digital promotions and VIP hospitality at select ATP tournaments.
In 2025, the ATP and Infosys launched Version 2.0 of Carbon Tracker, the award-winning sustainability initiative to help players measure and reduce their travel emissions on tour. Since launching in 2023, more than 300 players have engaged with the tool, tracking 2.3 million kilometres of travel and offsetting 585 tonnes of carbon in 2025 alone.
Through the renewal, Infosys will continue to benefit from brand exposure across the ATP’s digital platforms, reaching a global audience that delivered 2.9 billion views across social channels and 549.4 million website page views in 2025.
[NO 1 CLUB]Continuing to advance innovation across the Tour, the ATP and Infosys have unveiled Ally, an AI chatbot powered by Infosys Topaz, designed to make it easier than ever for fans to connect with the game. The initiative reflects a shared ambition to deliver more intuitive and accessible digital experiences for tennis fans and players worldwide.
Ally delivers real-time insights to fans, answering questions on match statistics, tournament draws, schedules, and more. Users can access insights such as head-to-head comparisons, player stats, and historical records. Integrated across ATP Stats Centre, Ally simplifies the vast wealth of tennis data, helping fans stay informed and engaged.
Chris Dix, ATP Chief Technology Officer, said: “Over the past decade, Infosys has played a key role in strengthening our sport through digital solutions. As data becomes increasingly central to how we operate, we’re excited to use Infosys’s expertise to deliver more in-depth and innovative experiences for our players and fans. Ally marks the next step on this journey, using technology to reshape how fans can follow the game and making tennis more interactive and accessible for all.”
Sumit Virmani, Infosys Chief Marketing Officer, said: “With Infosys Topaz and our deep expertise in AI, we are making tennis more accessible and engaging for every fan, not just seasoned followers. Ally marks a shift from passive viewing to truly interactive participation, creating a space where even casual fans can connect with the sport through natural, intuitive conversations. This is about using AI to simplify complexity, spark curiosity, and bring the joy of tennis closer to millions around the world.”
To ensure a safe and positive user experience, Infosys has built robust guardrails into Ally, including filtering and private protection measures.
Visit ATPTour.com to discover how Ally can bring you closer to the action.
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