ATP renews global partnership with Yokohama Tyres through 2028
The ATP has today announced the renewal of its global partnership with Yokohama Tyres. The premium Japanese tyre manufacturer continues as Official Tyre Partner and Gold Partner of the ATP Tour through 2028.
Under the renewed agreement, Yokohama will further expand its presence in tennis, activating across a broader portfolio of ATP Tour events including the Rolex Monte-Carlo Masters, Internazionali BNL d’Italia (Rome), Mutua Madrid Open, Bitpanda Hamburg Open and the Nitto ATP Finals.
Yokohama also becomes the Presenting Partner of the ATP Hot Shot of the Month, a monthly fan-voted series celebrating memorable hot-shots on the ATP Tour. This new activation builds on Yokohama’s year-round presence across the ATP Tour’s digital and social platforms, reaching millions of tennis fans worldwide.
Additional benefits include on-court and on-site brand visibility, as well as access to world-class corporate hospitality at key ATP events.
Daniele Sano, ATP Chief Business Officer, said: “Our partnership with Yokohama broke new ground as our first Official Tyre Partner. We’re proud to have made history with a truly global leader in the industry, while staying true to our most important ambition: enhancing the fan experience. We’re delighted to see Yokohama deepen its involvement in tennis and look forward to the next chapter of our partnership.”
Giovanni Angelo Ponzoni, CEO Yokohama Europe, said: “We are extremely proud to extend our partnership with the ATP, one of the most prestigious organizations in world sport. Through this renewed agreement, we aim to sustain Yokohama premium brand awareness on a global scale while creating unique and exclusive experiences for our business partners. The ATP represents an exceptional platform to connect with a global community that shares our passion for precision and high performance. We look forward to continuing this successful journey together.”
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