ST PETERSBURG, FL, USA – The WTA has announced a newly established WTA Coach Program which will launch January 2017 as the new season begins.

WTA coaches will be recognized as a WTA Registered Coach under a formalized WTA Coach Program. The WTA Coach Program is designed to professionalize, standardize, and recognize the important role of coaching on the WTA, signifying that coaches are a key element of the WTA business.

This newly formed program will allow world class coaches, whether working with top players or emerging talent, access to benefits at WTA tournaments, professional development programs, and will provide more opportunities to broaden the product and the WTA audience, becoming a marketable asset for women’s professional tennis. It will also allow fans the ability to get closer to the game and the on court action through coaches.

Steve Simon, WTA CEO, stated, “I am pleased to introduce this new program which will professionalize and raise the standards associated with being a coach on the WTA. Coaches are an integral part of the players’ achievements and performance on the court. We recognize the value of coaches and their overall contribution to the game and to the WTA.”

Coaches who wish to participate in the program must be currently working with a WTA Tour level player and meet defined criteria (including professional certification or licensure from a coaching governing body), uphold professional obligations and be recommended by a WTA player.

A Coach Program Advisory Committee has been formed of six coaches representing each global region and this group will advise WTA staff on the administration and governance of the program, acceptance of applicants, and will provide continual feedback from the coaching body.

Former WTA player and current coach of Australia’s Daria Gavrilova, Nicole Pratt, is one such member of the Coach Program Advisory Committee. Pratt commented, “The establishment of the WTA Coaches Program is a leap forward for validating the expertise of many of the coaches on the WTA. We are looking forward to working together and feel confident there will be tremendous benefits for all stakeholders.”

Additionally, Craig Kardon, a member of the Coach Program Advisory Committee who is a longtime WTA coach and current coach of CoCo Vandeweghe stated, “I am very excited about the new WTA Coach Program. This program will give professional tennis coaches a platform for promotion and professionalism while coaching on the pro tour.”

As part of their registration, coaches will participate in weekly activities to help promote WTA tournaments, the WTA and women’s tennis, including media opportunities, clinics, and coach symposiums. Additionally, coaches will be made available immediately following matches for international media opportunities, allowing coach insight and perspective on the match.