Tennis-Point To Become Official ATP Retailer In Multi-Year Partnership
The ATP Tour and Tennis-Point have today announced a multi-year partnership, which sees the global tennis online retail platform become the Official Racket Sports Products Retailer of the ATP Tour until 2025.
Tennis-Point is part of SIGNA Sports United, the global leading online sports commerce and tech platform in the bike, tennis, outdoor and team sports categories. It also operates the world’s leading tennis online retail platform, with 14 local-language online shops offering one of the widest ranges of tennis products globally – in addition to 21 physical connected stores across Europe.
Through the partnership, Tennis-Point will connect ATP to the platform technologies of SIGNA Sports United in order to launch a brand new ATP Tour online shop, which will become accessible to fans via the ‘Shop’ icon on ATPTour.com from 1 April.
“We are delighted to partner with Tennis-Point, whose focus on the customer experience matches our ethos of putting the fan first,” said Daniele Sano, ATP Chief Business Officer. “In addition to their fast-expanding commerce capabilities, the brand’s creative marketing initiatives and an existing presence at ATP tournaments make it the right fit to promote the ATP Tour to millions of recreational players around the world.”
Tennis-Point will also look to broaden its global reach and awareness through dedicated brand exposure on the ATP Tour’s website and official social channels, which currently reach over 8 million followers.
Nelson Artz, Tennis-Point Chief Brand Officer, said, “The partnership with the ATP Tour resonates perfectly with our brand mission to be ‘more than just a shop’. We are very grateful to be able to join this family of global tennis enthusiasts.
“Together with the ATP Tour we want to further increase the love of our favourite sport and the number of players on the courts. The professional sport, with its spectacular matches and tournaments, is instrumental to driving the development of youth participation and making tennis one of the leading recreational sports overall.”
“ATP and Tennis-Point entering into an exclusive partnership is the culmination of the efforts we have made to develop our unique sports commerce and tech platform capabilities and to lead the sports ecosystem into the digital age,” said Stephan Zoll, CEO of SIGNA Sports United. “We are sure that the cooperation between ATP and Tennis-Point will be of great benefit to the global tennis community.”