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ATP Finals: Jamie Murray & Bruno Soares reach semi-finals in doubles

  • Posted: Nov 13, 2018
ATP Finals
Venue: O2 Arena, London Dates: 11-18 November
Coverage: Follow live coverage across BBC TV, radio, the BBC Sport website & mobile app. Live text commentary available on selected matches.

Britain’s Jamie Murray reached the doubles semi-finals of the ATP Finals in London for a third successive year.

The Scot and Brazilian partner Bruno Soares beat Colombia’s Juan-Sebastian Cabal and Robert Farah 6-4 6-3.

Breaks in the 10th game of the first set and fourth game of the second proved decisive as the fourth seeds sealed victory in one hour 13 minutes.

Murray served out the match, sealing victory when Cabal sent a forehand into the net.

The pair had also won a tight opening match against Raven Klaasen and Michael Venus on Sunday, meaning they make sure of progressing with a match to spare.

  • Anderson thrashes Nishikori at ATP Finals
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Group Llodra Santoro
W-L Sets Games
Murray/Soares 2-0 4-1 24-19
Klaasen/Venus 1-1 3-2 26-24
Cabal/Farah 1-1 2-2 19-19
Mektic/Peya 0-2 0-4 19-26

Analysis

Mike Dickson of the Mail on BBC Radio 5 live sports extra

It was a really excellent performance. They weathered that storm in the first set when the Colombians came back at them and won it at the end. It was then plain sailing in the second set.

You have to think, is this going to be their year? You could not have asked for more than that in this game.

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ATP Unveils New Brand And "Love It All" Global Marketing Campaign

  • Posted: Nov 13, 2018

ATP Unveils New Brand And “Love It All” Global Marketing Campaign

New ATP brand and marketing campaign will go live on 1 January 2019

· Striking new look for ATP and tournaments – including new logo and title for the Tour
· Marketing campaign will “engage casual sports fans”, drive digital/broadcast engagement and grow tournament attendance
· Changes follow pioneering new format innovations at Next Gen ATP Finals tournament and Amazon Prime broadcast partnership

The ATP has today unveiled a new brand identity and plans for an ambitious global marketing campaign – built around its “Love It All” message, which highlights the unparalleled excitement and drama delivered by every one of the ATP’s 63 tournaments during the season.

Launched during the season-ending Nitto ATP Finals in London, the ambitious plans are designed to transform the way that men’s tennis is promoted across the world. The re-brand includes a new logo, visually-distinctive assets that convey the energy and movement that epitomise world-class tennis, and the shortening of ATP World Tour to simply ATP Tour.

The new brand also reflects the exciting changes and innovation taking place across men’s professional tennis. These include the ATP’s testing of new rules and formats at last week’s Next Gen ATP Finals in Milan – alongside the announcement of the new ATP World Team Cup competition from 2020 and its pioneering broadcast partnership with Amazon Prime announced in 2017.

Chris Kermode, ATP Executive Chairman & President, said: “These ambitious and innovative initiatives will enable us to better engage and inspire sports fans around the world – from hardcore tennis followers to the more casual fans, who might currently only follow our sport during the Nitto ATP Finals or Grand Slam tournaments. This is about showcasing the fantastic entertainment and high-intensity action that is on offer all year round – raising awareness, driving engagement across digital and TV, and packing out stadiums wherever we go.

“We’re taking a bold approach in everything we do at the ATP, from our pioneering broadcast partnership with Amazon Prime to the innovations we’ve been testing out at the Next Gen ATP Finals in Milan. It’s an exciting time for the sport – with a mix of unbelievable legends still at the top of their game and a next generation of stars emerging – so this is a great time to be engaging new, younger fans around the world.”

Love It All campaign

The new brand toolkit will be shared with all ATP tournaments, players and partners across the globe so that they can create their own bespoke marketing campaigns – delivering vibrant and exciting content that is consistent with the ATP’s new style and approach. The work includes distinctive new identities for the Nitto ATP Finals, Next Gen ATP Finals, ATP 1000s, ATP 500s and ATP 250 tournaments, as well as over 100 unique player profile brands – from icons like Roger Federer, Rafael Nadal and Novak Djokovic to the next generation of stars such as Alexander Zverev, Stefanos Tsitsipas and Denis Shapovalov.

The marketing activity will run across all digital channels, as well as TV advertising delivered through specific ATP tournaments. The campaign will emphasise the “Love It All” message by highlighting the 63 tournaments across 31 countries during the 2019 season – from Brisbane in January to the season-defining Nitto ATP Finals in London.

George Ciz, SVP, Marketing and Business Development at ATP, said: “We wanted to create a striking new look and brand for the Tour which can easily be tailored for the marketing campaigns delivered by each ATP tournament – something simple, impactful and flexible enough for the needs of every player and competition. We also needed to ensure that our creative is really authentic and that it resonates with our target audiences, especially younger fans.

The result is something fun and raw which really conveys the energy and movement we believe makes tennis the most exciting sport in the world. These changes are all about putting the game at the heart of our content – letting the unbelievable action speak for itself.”

ATP has worked with London-based creative agency MATTA to deliver this comprehensive re-brand. Following a competitive pitch process, MATTA was selected to support the ATP in creating the new brand and in helping to promote elite men’s professional tennis to an ever-broader audience.

Matt Hunt, MATTA’s Strategy and Brand Director, commented: “For casual tennis fans there is so much more to explore beyond the Slams, from dramatising the player narratives that emerge, to the fact that fan favourites are followed as much for their personal qualities as their nationality, which is all combined with the unbelievable athleticism and skill they display week in week out. We needed to create a fresh and flexible creative vehicle to convey this breadth and encourage casual fans to love it all.”

“The research we conducted among lighter tennis fans highlighted the need to continue to improve the spontaneous association of the ATP with the sport, so integrating a dynamic and powerful tennis player into the typography was the perfect short cut to achieve this.”

The new ATP brand and marketing campaign will go live on 1 January 2019.

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Dominant Djokovic beats Isner in ATP Finals opener

  • Posted: Nov 13, 2018
ATP Finals
Venue: O2 Arena, London Dates: 11-18 November
Coverage: Follow live coverage across BBC TV, radio, the BBC Sport website & mobile app. Live text commentary available on selected matches.

World number one Novak Djokovic underlined why he is favourite to win the ATP Finals with a commanding win over John Isner in their group opener.

The Serb, 31, was in devastating form as he easily dealt with the big serves of American Isner in a 6-4 6-3 victory.

World number 10 Isner, making his debut at the season-ending tournament, was broken in the fifth game of the first set and seventh of the second.

Djokovic then sealed the win on Isner’s serve with a crosscourt backhand.

Earlier in the day, Alexander Zverev beat Marin Cilic in straight sets in the other match in the Gustavo Kuerten group.

  • Zverev punishes Cilic at ATP Finals
  • Watch: Five best shots as Zverev beats Cilic

From favourite, to hot favourite

With world number three Roger Federer having slumped to a surprise defeat by Kei Nishikori in his opening group match on Sunday, the path for Djokovic to a sixth title at the tournament seems ever clearer.

He was already helped by the withdrawal through injury of world numbers two and four Rafael Nadal and Juan Martin del Potro and after this performance he is an even hotter favourite.

An encounter between the leading server on the Tour in Isner and the best returner was an intriguing prospect, but it was soon clear who would have the upper hand.

Isner is a player synonymous with tie-breaks – so impenetrable is his serve – but Djokovic already had him under pressure in the opening game with a break point.

Although he netted his shot to squander the chance, and then missed another in the third, he made no mistake in the fifth game when he broke with a beautiful baseline return from yet another thundering first serve from the American.

Djokovic’s own serving was impeccable, winning six of his service games to love, to give Isner no chance of a breakthrough.

He sealed his first break in the second set when Isner netted a forehand in the seventh game and then set up three match points on Isner’s next service game – eventually wrapping up victory on the third one with a fantastic backhand crosscourt winner after one hour 13 minutes.

“I had three breaks of serve of John which is sometimes ‘mission impossible’ but I managed to be at right place at the right time,” said Djokovic.

“I held serve well, I backed it up from the baseline, I played very solid and didn’t give him many opportunities.”

Group Gustavo Kuerten
W-L Sets Games
Novak Djokovic 1-0 2-0 12-7
Alexander Zverev 1-0 2-0 14-12
Marin Cilic 0-1 0-2 12-14
John Isner 0-1 0-2 7-12

How Djokovic out-served a server

Isner, who at 33 is the oldest debutant at the season-ending finals since Andres Gimeno in 1972, had qualified for the tournament as a result of Nadal and Del Potro’s withdrawals.

He has enjoyed his most successful year – reaching his maiden Grand Slam semi-final at Wimbledon, winning his first Masters 1000 title at Miami and finishing the season ranked inside the world’s top 10 for the first time.

And he was not overawed by his first appearance on this stage – still managing to deliver 13 aces and serves of more than 140mph, including some second serves reaching more than 125mph.

But the most telling number was the 66% of first-serve points won by a player whose average for the season is a huge 81%.

That is testament to the returning of Djokovic, who kept reading the serves and getting his racquet to whatever was thrown at him time and again.

And the Serb’s own percentage of first-serve points won was 86%, which is more the kind of figure Isner is used to posting.

Analysis

GB Davis Cup captain Leon Smith on 5 live sports extra

Novak Djokovic is as good as ever. It is a privilege to watch that.

What he is doing against one of the best servers in the world, to neutralise him and turn defence into attack, dominating back of the court, it is phenomenal.

He is in a good place, physically and mentally, his timing of the ball is fantastic and he’s oozing confidence.

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Federer cancels practice before key Thiem match

  • Posted: Nov 13, 2018
ATP Finals
Venue: O2 Arena, London Dates: 11-18 November
Coverage: Follow live coverage across BBC TV, radio, the BBC Sport website & mobile app. Live text commentary available on selected matches.

Roger Federer cancelled a practice session on Monday before he faces Austria’s Dominic Thiem in a crucial round-robin match at the ATP Finals.

The 37-year-old Swiss is likely to be eliminated if he loses in Tuesday’s match at the O2 Arena (20:00 GMT).

The six-time champion lost his opening match to Japan’s Kei Nishikori in straight sets on Sunday.

He said afterwards he was struggling to find a practice court in London which matched the speed of the O2.

Making his 16th appearance at the season finale, the world number three had not lost any of his previous 45 round-robin matches in straight sets before his 7-6 (7-4) 6-3 loss to Nishikori.

“Practice was a bit all over the place, practising at Queen’s, practising on outside courts here and at Centre as well,” he said after Sunday’s match.

“So it was not always the same conditions.”

World number one Novak Djokovic is the favourite to win the event, boosting his credentials with an impressive opening win against John Isner on Monday.

The top two players in each group qualifying for the semi-finals on Saturday, 17 November.

The winners meet in the final on Sunday, 18 November at 18:00 GMT.

Group Lleyton Hewitt
W-L Sets Games
Kei Nishikori 1-0 2-0 13-9
Kevin Anderson 1-0 2-0 13-9
Roger Federer 0-1 0-2 9-13
Dominic Thiem 0-1 0-2 9-13
Group Gustavo Kuerten
W-L Sets Games
Novak Djokovic 1-0 2-0 12-7
Alexander Zverev 1-0 2-0 14-12
Marin Cilic 0-1 0-2 12-14
John Isner 0-1 0-2 7-12
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